CPL and CPA Models

  • Pay Affiliates via CPL – Cost per Lead. Affiliates may be paid commission before your Leads become Clients, using a robust rule set which guarantees your sales and support teams they are working with real opted-in persons
  • Offer a new type of CPA commission plan – Cost per Action/Acquisition. Once a lead becomes a Client, CPA payments can be triggered at different points in the sales funnel, linked back to a country matrix determining the commission value against the chosen plan and level achieved